Our Mission

To create a hardworking, focussed team with a strong culture of learning & fun, innovation, respect, growth orientation while maintaining the work life balance. To educate each class of non-investing population the benefits of savings and investments.

To create 100 million new folios in Mutual Funds industry by 2030.

Our Vision

To create an AIF that is respected & rated as the top most in its category in terms of service & performance.

To be respected as the most professional & ethical company that maintains high standards of governance and transparency.

To be amongst the top 5 Fund Houses in the country by 2027.

Core Values

• Hardworking & Focused
• Culture of learning and fun
• Innovation & Creativity
• Trust & Respect
• Growth Orientation

• Maintain Work Life Balance
• Extremely Hungry
• Fiercely Competitive
• Determined
• Performance Oriented